5 Key Aspects of Successful B2B SaaS Companies

Every successful fast-growing B2B SaaS company has to have a large TAM (Total Addressable Market). But there is more to the best of SaaS – based on what I’ve seen of the best companies where I’ve been on the executive teams including Veeam and Acronis:

  1. Customer Obsession – solving for the customer first, everyone focused on exceptional customer experience
  2. Great Product – it just works, the customers need it, they use it, it has a high NPS
  3. Exceptional Marketing & Sales – the best in class demand generation and high-ROI sales teams
  4. Great People – the team is full of highly-effective people with great chemistry and culture
  5. Focus – the discipline to have laser focus and not get distracted