Top KPIs for CROs at Growth-Stage PE-Backed Companies

As the simplest level, here are the fundamental KPIs every Chief Revenue Officer should focus on in Growth PE.   New Logo Sales  / New Customer Acquisition Note: these should be measured per segment / per team / per territory, etc. # of New Logo Opportunities in the Sales Pipeline  Read More >

CRO’s Guide to Scaling New Business Sales at Growth-Stage PE-Backed Companies

Growing Your “New Business / New Logo” Sales The blueprint below is meant to be strategic and is focused on driving growth at PE-Backed companies beyond an average benchmarked industry organic sales growth. Assumptions: Consistent Sales Pillars across Every B2B Company (especially software/SaaS) every B2B SaaS company has many “commonalities” –  Read More >

Top Signs a CRO Must Troubleshoot the Sales Strategy

Several times a year you must do a quick checkup and get a gauge on whether you need to rethink your Execution or troubleshoot your SaaS Sales Strategy. This is primarily about the “New Business” deals/sales rather than expansion sales (i.e. not as much about AM/CS driven renewals or upsells  Read More >

Personal Note: Warren Buffett’s Advice When We Met

This weekend marks the 90th birthday of Warren Buffett who is one of the greatest investors and one of the wisest and highest-quality people I’ve met in my life. And he is one of my few role models. Back in 2004 when I was finishing my MBA, I was fortunate  Read More >

How PE-Backed CROs Should Develop a Sales Strategy – an Operating Plan for Your SaaS Sales Team

In the past, I discussed what companies should include in their “Strategic Plan” which focuses on the “Corporate Strategy“. Of course, the right sequence requires the executives to craft their Corporate Strategy first (i.e. should be planned and finalized first before any other business functions craft their strategy) – it  Read More >