The CRO Blueprint for Effective Sales Execution

John Wooden who is one of the greatest sports coaches of all time said “Don’t mistake activity and achievement“. And Lou Gerstner, a former CEO of IBM who turned IBM’s fortunes around, similarly instructed – “Don’t confuse activity with results“.  Being busy and making an effort doesn’t mean you’re actually  Read More >

PE Portfolio – What is an “A-Player”?

The term (or a portmanteau?) that we all hear a lot in sales management is “A-Player” and you typically hear it in “you should only hire A-Players”.  But what does that mean – what is the definition of an “A-Player” in sales? Here is a great definition – see this  Read More >

Pipeline Integrity is a Function of Pipeline Hygiene & an Effective Sales Process (Key to success for PE Investment)

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”  – W. Edwards Deming ——- These are the topics the CEO & CRO of a $20M-$100M+ in ARR PE-Backed company must consider: First Step for PE Portfolio Companies Engineer & Optimize an Effective Sales  Read More >

PE – Software Turnaround Investment Playbook (Cerberus Playbook for Tech)

Software Turnaround Investing Playbook – Translating the Cerberus Investment Approach to Tech Note – just sharing my own notes   Pre-Deal / Diagnosis Financial Stress Test Model churn sensitivity (GRR -5 to -10%) Simulate CAC payback stretch (18 → 36 months) Stress-test debt service under downside ARR scenarios Product/Tech Review  Read More >