As the simplest metric, here are the most fundamental 4 “New Logo Sales” KPIs every CRO or a VP of Sales should focus on improving.
- Increase the # of New Opportunities in the Sales Pipeline
- Increase the Win Rate
- Increase the $ASP
- Reduce the Sales Cycle
The CRO has other KPIs relating to Expansion Sales (Upsell / Cross-Sell) and Renewal Sales. But the above 4 are the simples “New Logo Sales” KPIs.