Growth CRO – the 4 “New Logo Sales” KPIs to Focus On

As the simplest metric, here are the most fundamental 4 “New Logo Sales” KPIs every CRO or a VP of Sales should focus on improving.

  • Increase the # of New Opportunities in the Sales Pipeline
  • Increase the Win Rate
  • Increase the $ASP
  • Reduce the Sales Cycle

The CRO has other KPIs relating to Expansion Sales (Upsell / Cross-Sell) and Renewal Sales.  But the above 4 are the simples “New Logo Sales” KPIs.