Our Sales Team’s Core Values & Tenets

These are the core values our Sales team lives by

Core values for Sales teams are important because they are the team’s identity and the principles and beliefs by which a sales teams operates.

Below I wanted to share the Core Values that I set for my sales teams and by which I hire, and by which we operate every day. I think they are fairly self-explanatory:


  1. Absolute Integrity
  2. Be a Trusted Adviser to our Customers
  3. Hit your number
  4. Be a Sales Professional (not just a sales rep)
  5. Learn and grow daily
  6. Hard work makes luck
  7. Be coachable
  8. Focus on HPAs (high payoff activities)
  9. One Team
  10. Have fun