PE Value Creation – The Mission of the Operating Partner Role

Here’s the core purpose of the GTM Operating Partner role in PE:

Mission of the Role

• Own GTM value creation: Lead all commercial excellence aspects of Value Creation Plans (VCPs) from diligence through exit
• Support deal teams: Surface hidden GTM value opportunities in diligence, shape VCPs, and own execution post-close, ensuring seamless handoff from underwriting to value creation
• Institutionalize commercial excellence: Build repeatable playbooks, benchmarks, and frameworks that lift portfolio-wide performance
• Drive measurable impact: Collaboratively partner with executives to achieve underwritten revenue and EBITDA goals across the investment horizon
• Risk management & mitigation: Apply GTM expertise to identify risks early and de-risk the investment thesis
• Differentiate the firm: Demonstrate GTM value creation to LPs and investors, supporting fundraising, firm positioning, and portfolio credibility
• Maximize ROI: Create portfolio-wide equity value with 10x+ ROI annually on the firm’s investment in this role, measured through TEV uplift

 

Takeaway: this role is focused on driving Equity Value Creation (EVC) by delivering GTM improvements that translate directly into TEV uplift.  See the “ROI on Operating Partner Role” post to show this measurable ROI impact.