Developing a B2B Marketing & Demand Generation Strategy to Drive Sales

How to craft an effective B2B Marketing & Lead Generation Strategy
As you kickoff the new year, you need to have your integrated Strategy in place – your company must start with the overarching Corporate Strategy before you develop your Sales Strategy or B2B Marketing & Demand Generation Strategy. As a CRO or VP of Sales, you can’t scale revenue effectively…  Read More >

PE – Building Teams & Leadership Lessons for CEOs

Here is what I learned reading well over 150+ books on Leadership (over 20+ years of reading)
The Essence of Leadership: What It Takes and How It Works Leadership is about driving results through people—setting direction, inspiring teams, and fostering a culture of trust and high performance. While styles vary, the core remains the same: great leaders balance decisiveness with empathy, vision with execution, and authority with…  Read More >

The Right Sales KPIs For PE Portfolio Company Sales Reps

Measuring sales key performance indicators (KPIs) for your sales reps is critical for sales performance management and building a predictable, repeatable revenue generation process. Studying the “right” sales performance metrics lets sales managers determine which reps are struggling and in which areas they need coaching help with. Unfortunately, a lot of…  Read More >