What is the top Value Creation Area for PE Operating Partners?
See the chart below – the single biggest area is: “Sales, marketing, and revenue growth”.
Growing revenue will lead to EBITDA improvements and Multiple Expansion which both drive real value for PE portfolio companies.
There is a surge in demand for Operating Partners in Private Equity (source).
However, while “Sales, marketing, and revenue growth” is the #1 Value Creation area, unfortunately the background of most PE Operating Partners coming from the Sales & Marketing side is only 8%.