In PE, profitable growth drives 50%-70% of equity value creation and directly impacts ROI to LPs. A strong CRO is critical – a proven operator with execution discipline, strong leadership, and a track record of driving predictable growth. They drive predictable growth, manage complexity, and execute the investment thesis to…  Read More >

Diagnosing GTM analytically starts by benchmarking pipeline sufficiency, quality, and per-rep load, then validating conversion efficiency and seller productivity, before optimizing pricing and retention for TEV uplift.  Below is a top-10, PE-grade list of measurable GTM drivers and levers to diagnose where the problem sits. It’s key to look at trends…  Read More >

As you kickoff the new year, you need to have your integrated Strategy in place – your company must start with the overarching Corporate Strategy before you develop your Sales Strategy or B2B Marketing & Demand Generation Strategy. As a CRO or VP of Sales, you can’t scale revenue effectively…  Read More >