Demand Generation is Not the Same as Content Marketing or Inbound Marketing

There is some confusion and misconception but Demand & Lead Generation is Not Content Marketing
B2B Demand Generation is a “Revenue-focused” B2B Marketing function that creates targeted interest and inquiry in the company’s product or service and directly drives sales pipeline and accelerates revenue. Demand Generation is a very strategic and complex B2B function and requires a lot of deep domain expertise. Demand Gen is a  Read More >

What Exactly is B2B Demand Generation / Lead Generation?

Leads are the fuel for a successful B2B sales team. And leads are generated via a solid Demand Generation / Lead Generation function which is usually part of marketing. Jason Lemkin and Aaron Ross wrote in their best-selling book “From Impossible to Inevitable”: “Lead generation is the #1 lever that  Read More >

Scaling Revenue: $1M ARR to $10M ARR

Some of the most fun experiences I’ve had were all about growing a company rapidly from a base of just a few million in revenue.  When I was running Sales at StarWind Software or at InsightSquared, it was all about building a fairly tight but world-class sales team.  It was  Read More >

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Awesome - Jules will retire as a Patriot https://t.co/4mI5sd54UW 
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RT @LV_Sports:If you are afraid of failure you don't deserve to be successful! -Charles Barkley 
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Really good lesson from @jchernov for everyone who is a recruiting manager. Hey Joe & @VeryGoodCopy, thanks for sh… https://t.co/p6PRKCJ2TR 
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@auren Fair enough, I know they are much bigger than most and have unique quant strategy. Can't claim that I've mon… https://t.co/AMRNTZka5U 
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@Pro_Nuke @OskaArcher @Feanor234 @HBO True. But tens of thousands of people had a high dosage of radiation and tha… https://t.co/QO3Vl8gQGp 
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@Feanor234 @OskaArcher We need @clmazin to chime in and let @HBO do a real documentary and interview senior people… https://t.co/ZogROIPYyU 
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@auren I think may be a sampling bias 🙂. They have a different approach and they are close enough to Manhattan wher… https://t.co/EVmttGnx7Q 
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@OskaArcher @Pro_Nuke @Feanor234 Exactly. I think like tens of thousands died at a much younger age from various d… https://t.co/aRTmmxskVR