“Select for traits, train for skills” – Chris Lytle, The Accidental Sales Manager   Recruiting talent (and building high-performing teams) is the #1 priority for a CEO, CRO or a VP of Sales for any B2B SaaS company. Previously, I wrote about the importance of and how to make your…  Read More >

Today too many SaaS companies have fallen into a trap of designing their sales processes to optimize for their own sales and marketing teams rather than for their buyers.  They approach buyers as just another transaction and focus on checking off a couple of checkboxes but this doesn’t match the way…  Read More >

[Draft] You may have heard the author of “The 15 Commitments of Conscious Leadership: A new paradigm for sustainable success” book. I think every C-level executive including every VP of Sales and CRO have had people on our team that we knew were talented but we also knew they needed…  Read More >

I notice in many B2B SaaS companies there is a wrong organizational design starting with too many “player/coaching” issues which is function of what is known as a “Scope of Control“.  Read on… and if this is feeling like it’s just academic or theoretical then I really recommend you to…  Read More >

The other day there was a post on LinkedIn about how some AEs (Account Execs / sellers) want to be promoted to sales managers.  I posted a comment that it is necessary for any executive to help illuminate for all AEs out there that they are misconstruing what management is…  Read More >

Many companies don’t hire well for sales rep roles or even at executive level such as for a CRO or for a VP of Sales role.  They focus too much on teachables rather than on unteachables.  That’s one of the many mistakes to avoid. Dan Ross, the SVP of Commercial…  Read More >

Here is a comprehensive list I’ve used to develop my sales teams:   Prospecting Outbound Calling Skills Email Prospecting Inbound Lead Prospecting Capitalizing on peak selling time and knowing the peak times Understands key prospecting insights Prospecting into inbound leads Developing Multi-touch & Multi-channel prospecting cadence Effective LinkedIn Prospecting Consultative…  Read More >

Several years ago, Jason Lemkin at SaaStr wrote the post “What a Great VP Sales Actually Does. Where The Magic Is. And When to Hire One.” Recruiting – 20% of the time must be invested here the most important thing to do well for a Sales Leader is recruiting great…  Read More >

Many PE portfolio company CROs (and Sales Leaders across the sales organization) track their Sales Pipeline Coverage ratio as a KPI internally and use it for reporting to the Board of Directors.  They consider 3x to be a good coverage ratio. These CROs also set a goal for their global…  Read More >