Organizational Issues That Prevent Effective Leadership

There are several problems that organizations face with a typical/average manager based on research published in the Harvard Business Review.  It turns out that many “leaders” are actually not able to perform a leadership function effectively.  It is a real obstacle for companies if someone who is supposed to be  Read More >

Building Teams: Leadership Lessons for CEOs from 150+ Books on Leadership (Over 20+ Years of Reading)

Here is what I learned reading well over 150+ books on Leadership (over 20+ years of reading)

Over the past 20+ years I’ve always had an interest in Team and Organizational Leadership and have read well over 150+ books on the topic of Leadership (including insights from biographies on leaders like Washington, Lincoln, Churchill, Carnegie, and many modern executives and leaders, etc.).  I think it was only  Read More >

Demand Generation is Not the Same as Content Marketing or Inbound Marketing

There is some confusion and misconception but Demand & Lead Generation is Not Content Marketing

B2B Demand Generation is a “Revenue-focused” B2B Marketing function that creates targeted interest and inquiry in the company’s product or service and directly drives sales pipeline and accelerates revenue. Demand Generation is a very strategic and complex B2B function and requires a lot of deep domain expertise. Demand Gen is a  Read More >

What Exactly is B2B Demand Generation / Lead Generation?

Leads are the fuel for a successful B2B sales team. And leads are generated via a solid Demand Generation / Lead Generation function which is usually part of marketing. Jason Lemkin and Aaron Ross wrote in their best-selling book “From Impossible to Inevitable”: “Lead generation is the #1 lever that  Read More >

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